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Formula E has partnered with gaming studio Feenix to launch 'Electric Lap' on Roblox to target younger fans of electric ...

How Roblox and Fortnite are being utilized by Hollywood studios to spread brand awareness, even as safety proves to be an ...

Roblox Block Defense is a strategy game created by RedManta that has players attempting to build a base and protect it from powerful monsters. The goal is to construct a structure that can withstand ...

Are you a print subscriber? Activate your account. By Mike Lacey - 1 hour 1 min ago By Tim Nudd - 1 hour 27 min ago By Garett Sloane - 5 hours 15 min ago By Jon Springer - 8 hours 45 min ago 8 hours ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Winning Gold in the Entertainment category at The Drum Awards for Digital Experience are Sony Pictures, Gamefam, UM and WildBrain for their work bringing Garfield to the next generation of fans. Here ...

Formula E and Feenix, a gaming and entertainment studio specialising in immersive Roblox experiences, today announce the ...

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.

My Gen Alpha daughter was born in 2016, but sometimes it feels like she’s growing up in a different universe entirely. Her ...