Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

We’re talking glass skin all over, body barrier care, gentle-yet-impactful exfoliation and the skinification of bodycare via ...

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

Our writers dig deep into the Strategist’s archives to surface the best things we’ve already written about and recommended in a single category. Read more here. In 2015, Charlotte Cho, the founder of ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

This isn’t your ordinary lip balm. Laneige’s overnight lip mask consistently tops “best of” beauty lists for making even the angriest chapped and cracked lips soft and supple by morning. Hyaluronic ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Ulta Beauty is going deeper into the Korean beauty market through a partnership with K-Beauty World that will bring eight Korean beauty brands to Ulta’s stores and website this summer. Products from ...

Coveted for its "glass skin" look, Korean skincare brands tout innovative formulations of natural ingredients like ginseng and rice water and trusted skincare staples like retinol and niacinamide that ...