Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

Digital tools have become an essential part of our lives. Online calendars guide our daily routine; Waze and Google Maps plan our routes — warning us of traffic or an accident ahead; websites and apps ...

Key points Automatic data collection allows subtle aspects of human behavior to be evaluated in ways that traditional observation cannot. VR can measure risky choices such as drug-use or sexual-health ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

In the CAB Lab we study the neural and behavioral mechanisms that exert control over choices and adjustment of behavior to changes in the environment. We specifically focus on cortical circuits ...