The brewer has issued an RFI directly to creative networks from its headquarters in Copenhagen. The approach relates to an international advertising pro­ject to "iconise" the main Carlsberg brand. It ...
Carlsberg is going on the offensive in the UK with a new campaign claiming that drinkers prefer its Carlsberg Export lager brand to Anheuser-Busch InBev’s Stella Artois. Stay ahead with unbiased news, ...
Carlsberg has unveiled a new GBP12m (US$18.4m) TV ad in the UK, part of its long-running “If Carlsberg did…” campaign for its namesake lager brand.
Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...
COPENHAGEN, Aug 14 (Reuters) - Carlsberg (CARLb.CO), opens new tab doesn't expect any dramatic changes to rules for liquor ads in India, the brewer's CEO said on Wednesday, after reports the country ...