RALEIGH, NC--(Marketwired - October 14, 2013) - Lulu today released "Marketing Your Book for Holiday Sales," a free eBook designed to help independent authors better market their books and capitalize ...

Marketing and publishing experts share tips on how to 'fatten up' your content marketing tools with ebooks, as well as offer best practices and advice on how to get the most ROI from your efforts.

A diverse content marketing strategy is a must for any modern day marketer. While microcontent has been rapidly growing in popularity (and rightfully so), long-form content such as eBooks provide a ...

In a move that infuriated many its marketing associates earlier this year, Amazon removed the Kindle from its marketing affiliate program. That means that affiliates who are driving eBook traffic to ...

Marketers and advertisers today are busier than ever before. From managing large scale projects to handling simple daily operations, there’s a lot to handle. Enter “inbound marketing”. The use of ...

Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ...

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Almost every real estate purchase begins online. But the journey from browsing to buying is long, difficult, and emotional. Content is your key to staying at the top of potential clients’ minds as ...

Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience ...

The best digital marketing strategy for an ebook is to create a comprehensive content marketing plan that includes a mix of tactics such as email campaigns, social media promotion, search engine ...