General Manager Simon Whicker sits on a couch at Holey Moley, a miniature golf course, where every hole is intended to be "Instagramable," on the Third Street Promenade in Santa Monica. (Genaro Molina ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

A new report from Colliers, in partnership with foot traffic tracker Placer.ai, shows that experiential retail is bucking a troubled economy as people show up in increasing numbers for offline social ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...

“Experiential retail” is a phrase that has gotten a lot of play over the past few years. But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been ...

Sweetgreen: Location at 410 W. 8th St. Saturday marked the opening of Jordan Brand’s new retail store in downtown. Jordan Brand, a Nike Inc. subsidiary named after basketball legend Michael Jordan, ...

Every year we wait for the food anthropologists at Hartman Group to tell us what we’ve been eating. Well, we knew, of course. But after digesting a year’s worth of data tracking and business changes, ...

Following an RFP, TEAM Enterprises was tapped by MillerCoors to handle experiential marketing and retail sampling in the U.S. This expands a relationship between the two companies that has lasted two ...

In a world where living spaces are increasingly judged not just by what they offer but by how they make people feel, experiential marketing has become more than a strategy but a necessity. Today, ...

In a former clothing store in Santa Monica, young entrepreneurs hawk products live on TikTok, sometimes in marathon sessions that last many hours. Fans and customers can stroll onto the floor that was ...