The beverage giant is leveraging soccer's biggest stage to connect with billions of fans as the countdown to tournament continues.

Every Throw-In Counts encourages fans around the world to complete simple, everyday activities, upload photos and score for chances to win exclusive prizes.

Coca-Cola has been a sponsor of FIFA for nearly 50 years.

With the 2026 FIFA World Cup inching closer, Coca-Cola is giving fans across North America an early, tangible connection to the tournament itself, Coca-Cola reports. The company has unveiled an ...

But Coca-Cola is taking a slightly different approach. Instead of introducing a new soda flavor, the company is giving shoppers a new way to spot their favorite drink on store she ...

The FIFA World Cup 2026(TM) Trophy Tour by Coca-Cola is bringing the most coveted prize in fútbol to St. Louis, Missouri. As a long-standing partner of FIFA, Coca-Cola is proud to give fans across the ...

As the 2026 FIFA World Cup nears June 11, food and beverage companies drop exciting meals, deals and collectibles for fans.

As the FIFA World Cup continues captivating fans, Coca-Cola is bringing celebs to the center pitch to be official coin toss ...

The Trophy Tour has continued through the end of May, with fans in Dallas, Philadelphia, Seattle and Toronto able to see the iconic prize.

FIFA World Cup™ winners Iker Casillas and Kaká send original FIFA World Cup™ Trophy on global journey that will include all 32 qualifying countries for the first time Original FIFA World Cup™ Trophy ...

The FIFA World Cup 2026™ Trophy Tour by Coca-Cola is bringing the most coveted prize in fútbol to St. Louis, Missouri. As a long-standing partner of FIFA, Coca-Cola is proud to give fans across the ...