Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

American Express has announced upcoming changes to Platinum card lounge access, effective Jan. 1, 2027. Cardholders will be ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of margin dressed up as a customer strategy. If the industry wants to stay relevant ...

The deal gives the online ordering giant a loyalty product that integrates directly with its other services. It has been much ...

Culver’s last month joined the loyalty program world, having been one of the few large limited-service burger chains to not ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...