Test marketing is an important tool in the manufacturer's research and development toolkit. Many firms test market a product before investing millions of dollars mass producing it. Test marketing may ...

Answer: A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers' key requirements. You can do this by drawing two lines in the form of a cross.

In this article we are presenting an innovatory matrix -- The Export Marketing Matrix -- which can be used as a tool differentiating between firms are marketing oriented and those export (or sales) ...

A Comprehensive Review and Matrix of 14 Usability Testing Tools In 2009 I wrote a popular article on 24 usability testing tools. Since that time, there has been tremendous growth in the quantity and ...