Nike's turnaround remains in early innings, but its sports-led strategy and World Cup momentum show strengthening under the ...

The 6 minutes short film was made "for football lovers everywhere." Here's what to know about the World Cup-themed video.

Nike's new World Cup teaser leans into chaos and features a roster of global athletes ahead of the 2026 tournament.

The Toronto Maple Leafs are over the salary cap following a busy offseason under new GM John Chayka. Dakota Joshua, carrying ...

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the ...

Nike is making an early statement ahead of the 2026 FIFA World Cup with the debut of Rip the Script, a six-minute short film designed to capture the imagination of football fans around the globe. The ...

Nike's "Rip The Script" ad campaign had us on the edge of our seats '€” and it's not just because of the incredible sports moments! Join us as we count down our picks for the most jaw-dropping ...

The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, ...

In Nike’s latest campaign, LeBron James was asked to play a role he flatly refused and then called in reinforcements who felt exactly the same way. Ahead of the 2026 FIFA World Cup, Nike unveiled “Rip ...

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.