AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.

Google Gemini has overtaken Perplexity to become the world’s second-largest source of AI chatbot referrals to websites for the first time, according to independent web analytics company Statcounter.

Newly released data shows that Perplexity, Bing, and Gemini all send over 90% of their traffic referrals from desktop users. BrightEdge Enterprise SEO platform released new data showing distinctive ...

A report from SE Ranking looks at changes in AI referral traffic. Gemini referral traffic to websites increased, with the jump starting around the same time Google rolled out Gemini 3. ChatGPT ...

As generative AI continues to shape website performance, much of the conversation has focused on its negative impact. Factors like AI Overviews, increased zero-click searches, and a growing ...

Perplexity AI accused Amazon of "bullying" after it received a letter from the e-commerce giant. Amazon wants Perplexity to prevent its users from using its AI browser called Comet to make purchases ...

Dublin-based BeaconSites reports a 14% Perplexity AI citation rate in SurgeGraph's June 2026 benchmark, sevenfold above ...