Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. An $800 million investment in New York’s Billie Jean King ...

The USTA is making its largest ever investment in the U.S. Open. The tennis organization will invest $800 million to modernize and upgrade Arthur Ashe Stadium in Flushing, New York. The project is ...

The United States Tennis Association (USTA) constantly aims to grow and promote the sport of tennis. A new collaboration with global venture corporation LEAD may help find new ways to make that happen ...

The partnership features on-court branding visible during domestic coverage on ESPN.

With its annual marquee event – the U.S. Open – now underway, the U.S. Tennis Association has unveiled a new digital coaching platform designed and built by Code and Theory called USTA Coaching. The ...

Serving first is Match Chat, an interactive AI assistant available during and after all 254 singles matches. Fans can engage the tool by selecting a pre-written prompt or typing their own question on ...