Al Jazeera on MSN

'This time': The World Cup commercials capturing Egypt’s soaring hopes

The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

Ads during World Cup matches? Why commercials are on during water breaks

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.
Calvin University

Calvin student-athlete uses World Cup commercial to share the Gospel with millions

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube.

Why do FIFA World Cup games have breaks? Explaining water breaks and hydration strategy for summer tournament

Water breaks in the middle of each half will happen at games no matter the location, temperature or type of venue ...
Opinion

Why The 2026 World Cup Has In-Game Ads For The First Time

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, driven by commercial interests rather than solely player welfare.
Total Pro Sports

Here’s How Much Money FOX Is Really Making From World Cup Hydration Break Commercials? You Won’t Believe The Real Numbers

FOX is on track to make over $249 million from World Cup hydration break ads alone. Here's the math behind that huge number.
Palm Beach Post

What is hydration break in World Cup? And why all the commercials?

FIFA made 3-minute hydration breaks mandatory midway through each half of all World Cup games this year, citing player safety amid expected extreme heat this summer. The added breaks in action have ...

World Cup fans furious as 'hydration breaks' fill up with ads

Social media has been full of anger at the hiatuses. On X, comedian Kevin Fredericks called the hydration break "pure capitalism." Musician Lloyd Cole said U.S. television had "finally got their 4 ...