In designing the uniforms for this year's World Cup, Nike and other apparel makers sought to channel national pride and ...

Some designers think the custom typeface misses the net.

“Every single ball is different,” says Andy Harland, a professor at Loughborough University in England who has tested Adidas’ ...

There will be blood, sweat and tears on players’ soccer jerseys at the World Cup — and plenty of deeper cultural and ...

There has been a plethora of brilliant and awful kit designs at the World Cup over the years, but the very worst stands the ...

Netherlands kits at Nike Shop now. Orange at a world cup always screams the Netherlands and Nike have released brand new home ...

The clash between FIFA and Haiti’s official outfitter, Saeta, marks the second time in recent months that uniforms worn by Haitian athletes at an international competition have come under scrutiny.

The 2026 World Cup kits offer opportunities for celebration of a country's cultural heritage and sporting history. These are the best and worst.

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...