Learn why personas work in any job or industry—rooted in psychology, empathy, and better decision-making.

4 days ago · The golden ratio—often symbolized as the Greek letter Phi (Φ)—is a mathematical constant approximately equal to 1. 618033987.

Co-cultures are subsets of larger cultures, sharing similar features with the larger cultures of which they are a part.

3 days ago · Complementary colors are the colors that sit opposite to each other on the color wheel. As the name suggests, these colors help each other stand out.

User experience (UX) management is the practice of managing user experience design-related activities inside an organization to create growth and good management practices. Typical UX management …

The other features to consider in the logo design of a company are typography and color choices. How the letters of the company name appear and the associated colors are essential ingredients to …

Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions.

Loss aversion is a behavioral economics concept referring to people’s judging the avoidance of loss as being more important than the acquisition of equivalent gain. That is, the unhappiness of losing $10 …

2 days ago · Immersion refers to the objective degree to which a user is fully drawn in and absorbed by an experience. Immersion is an essential element of a successful virtual reality (VR) and augmented …

Ensure a consistent brand identity with comprehensive brand guidelines covering visual and messaging elements.