How Spotify Wrapped Actually Works (It's Genius Marketing)
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YouTubeThe Subthread
How Spotify Wrapped Actually Works (It's Genius Marketing)
Is Spotify Wrapped performance marketing or brand marketing? The answer might surprise you. In this short, we break down how Spotify turns customer data into a cultural moment — blending personalization, emotional storytelling, and viral mechanics into one of the most effective campaigns in marketing history.
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